Why Work With Us?

At Fit for Purpose we typically work with businesses who fit one of the following profiles:  

Sustainability Virgins:  These are usually smaller companies or incumbent corporates who are either not yet large enough to have the resources to put a dedicated focus on their social or environmental impact, or have not found the impetus internally to start their sustainability journey in earnest.  Usually these businesses have become aware of the commercial imperative to start thinking about how they address these issues in a more structured way.  The impetus may be internal pressure from employees, a need to respond to increasingly strong supplier requirements, changing customer expectations due to market or competitors, or a market opportunity spotted to develop a more socially or environmentally conscious solutions. 

What we can offer:

  • Sustainability Check-up: A full audit of your current sustainability policies, procedures and operations to help you understand where you are compared with competitors and key regulation, and global best practice
  • Policy Map: Creation of new policies, procedures and compliance guidance or updating of existing documentation to bring up to date with current regulatory and industry best practice 
  • Virtual Sustainability Team: Set up, steering and reporting frameworks of cross-company virtual sustainability team to identify key priorities for the business and create a timeline and action plan
  • Internal Engagement: Employee survey to establish internal expectations around social and environmental issues and identify potential champions
  • Find Your Purpose: Co-development of 1-3 leading themes where your business can have its greatest impact, and the creation of flagship programme to help focus efforts on positive impact

Purpose-led Businesses:

We love to work with businesses who have established themselves around a social or environmental purpose and are busy disrupting the status quo to make way for a more sustainable future. Change-makers often don’t have time to build wider networks, think beyond their areas of expertise or particular purpose impact to ensure they are being responsible in all areas of their business, or shout loud enough about their success stories. 

What we can offer: 

  • Partnership Agenda Map: The creation of a map of social and environmental impact leaders and the facilitation of ‘mutual benefit’ led Introductions
  • Clear Blue Sky: Insights about your market space, who is making noise on what, and how you can best position yourself to stand out from the crowd
  • Messaging workshop: Work with business leaders to further develop your corporate positioning in light of an ever-changing social and environmental leadership landscape
  • StorytellingStorm: Creation of authentic, engaging, powerful, people-focused content and storytelling that showcases your successes, exposes your journey towards improvement and allows your customers and partners to interact with you

Sustainability Sophisticats

Many larger businesses  are now quite sophisticated in their approach to business making social and environmental impact.  Skilled in-house teams are beavering away working on sub-topics such as ethical supply chain policies, carbon management, diversity & inclusion policies, charity partnerships and internal engagement programmes. The most sophisticated businesses are now developing circular business models, aligning with the SDGs and formulating Science-Based Targets.   The internal leader of this work may be so engrossed in the detail of the pursuit of the purpose strategy, it can be hard to objectively assess your approach, revisit key focus areas, measure progress in context of a wider landscape, and bring in fresh ideas. 

What we can offer: 

  • Devil’s Advocate Strategy Recharge: We run a Challenger Workshop with your sustainability team to stress test your current approach, bringing in a range of current and emerging examples of disruptive approaches in social and environmental impact business, a 360 competitor overview, and an outside-in analysis of your current strategy based on publicly available information. Following robust guided discussion we will work to co-create a list of up to 3 potential thematic routes that can provide an umbrella structure for your future strategy.
  •  Authenticity Audit: We conduct a series of interviews with your nominated business leaders and key employees to stress test how well your existing purpose strategy is understood, how consistently it it being articulated, and how well it matches up to your external rhetoric. An insights report outlining Top Ten findings and recommendations is then delivered.
  • Materiality Audit and Priorities Map: We can design and deliver a full multi-stakeholder materiality audit following design of consistent questionnaire to ascertain views on material impacts from inside and outside the company. The resulting Priorities Map provides a guide for long range goals and target setting,  and strategic delivery plan.
  • SDG Mapping: Based on extensive knowledge and understanding of the detailed sub-goals of the Sustainable Development Goals, we conduct an audit to map your current purpose/sustainability strategy against measurable impacts on the Goals, and provide a full gap analysis including a view of where peers and competitors are already playing.
  •  Partnership Refresher: All strategic purpose-led businesses need to ensure they are plugged in to a credible set of cause-related expert partners to help deliver real world impact on their chosen social and environmental challenges. We offer a tailored service to match you with relevant partners, programmes and opportunities that deliver measurable social and environmental impacts. Where the right opportunities don’t yet exist we will come up with creative new platforms for you to sponsor or co-create with a credible third party.
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