Our Team

Sophie is the Founder at Fit For Purpose, and has 30 years’ experience in sustainability, purpose-building, CSR and communications. She spent 15 years in PR consultancies where she worked largely on technology brands such as Cisco, Intel, HP, Microsoft and Gartner. Since retraining in 2005, and completing her MSc in Climate Change and Development (University of Reading) in 2012, Sophie has advised many companies on their sustainability strategies, reporting and target setting. She is a trained B Leader for B Lab UK and a Fellow of the Institute for Corporate Responsibility and Sustainability (FICRS).

Tracy is one of Europe’s leading sustainable design and packaging experts with over 20 years’ experience working with some of the world’s biggest brands and most prolific producers of packaged goods. Tracy founded specialist packaging consultancy Root, whose mission is to reduce the impact of every product they work on by helping producers to create the most responsible packaging solutions possible. Tracy is a respected judge for UK, European and Global awards, advisor to international industry trade organisations and packaging institutes and regular speaker at industry events. She is a guest lecturer at Falmouth University and a fellow of the Royal Society of Arts.

Tracy’s role is to provide a critical yet informed industry perspective to the business, helping to review policy, planning, strategy and to help ensure we Fit For Purpose’s business stays aligned with its core social and environmental mission. She brings with her an extensive knowledge of waste, recycling, packaging and the circular, regenerative economy as well as representing a critical stakeholder perspective.

Matt is a Director at Fit For Purpose, and specialises in the development of purpose-led strategic narratives. Having spent 25 years in the B2B tech space advising on communications, Matt then spent ten years at C level at a number of fast-growth tech firms, including Chief Strategy Officer at Mimecast and Chief Marketing Officer at IT Security firm, Balabit . More recently, he has returned to his comms roots, and now specialises in the development and creation of strategic narratives, often working with startups, founders or CEOs who are struggling to get their story out of their heads and embedded in the business.

Sally combines 25 years in corporate affairs and responsible business to help companies thrive in the face of society’s changing expectations of business. She has provided senior level counsel and leadership for over 15 years in often fast moving, issues-rich and high-pressure environments, working largely in-house in leading FMCG brands including PepsiCo, Coca-Cola Enterprises and John Lewis Partnership. She completed the Business Sustainability Management course at Cambridge University’s Institute for Sustainability Leadership (CISL) in 2018 with a high pass, and is a qualified B Leader for B Lab UK.

Sally leads Fit for Purpose’s stakeholder engagement, public policy and materiality insights work, and she also delivers our B Corp certification consultancy offering, alongside Sophie.

Briony is a senior sustainability and reporting consultant with 15 years’ experience, focusing on sustainability reporting, strategy and policy, carbon inventories and sustainability reporting. She has extensive experience in producing reports aligned to GRI Standards (both core and comprehensive) as well as having recently worked to produce the SECR submission for a major global energy business.

Briony leads on our sustainability reporting and compliance work.

Phil is an Environmental Sustainability leader with more than 25 years’ experience of delivering complex projects and change management programmes for global clients across a range of industries. As former Head of Environmental Sustainability for Capgemini UK, Phil was responsible for developing and setting environmental strategy and targets (including “Net Positive” ambition), delivering impact reduction initiatives, communicating progress to the Board, and was also responsible for the ISO14001 Environmental Management System and related data, including EU Eco Management & Audit Scheme (EMAS) data audits.

Phil leads on our environmental management work, including carbon footprinting, environmental policy, EMS implementation, ISO 14001 consultancy and other technical delivery.

Katharine is an accomplished writer specialising in sustainability storytelling, journalism and corporate report writing. She has written sustainability reports for companies including PVH Group, Swarovski, Nestlé and Danone, and brings complex sustainability communications to life in an informative and engaging way.

Katharine works with us on reporting and communications projects, leading on copywriting and creative content.