Founder Sophie Brooks talks about business impact, purpose and why Fit for Purpose became a B Corp

What we do

At Fit for Purpose, we help businesses of all sizes identify the positive contribution they can make to people and planet, and then work with them to broaden and deepen those positive impacts, whilst also reducing or the negative impacts.  Our role is to bring your purpose to life through identifying key actions you can take, and helping you listen and respond to the needs and expectations of a broad range of stakeholders, from your customers and staff to the communities where you operate.

For your organisation to chime with this new normal, you need to build a business with a clear purpose. We see purpose as the invisible thread that runs through your organisation, driving you to solve real world problems, and giving your business value and meaning. No matter where you are on your purpose journey, we provide a range of advisory services to help you, aimed at unearthing the many new commercial opportunities that are presented by helping to drive the sustainable economy.

An Unstoppable Force (for good)

A successful purpose strategy is not a ‘nice to have’ – it is instrumental in helping you achieve a fitter, stronger, more profitable business. Progressive organisations have already made fundamental changes to the way they operate, and consumer behaviour is adapting in front of our eyes.

• 91 % of companies take ESG Criteria into account in their purchasing decisions
• “70% of consumers claim they’re willing to pay more for sustainably produced goods” (Source PwC: On sustainability, consumers have made up their mind – PwC and Sales of ethical products have grown 400% in the UK in the last 20 years, to £4lbn
• “Sustainable investment across Europe, Canada, Japan, Australia and New Zealand has grown by 20% in the last two years” (Source: Global Sustainable Investment Alliance: Global Sustainable Investment Review 2022)
• Transitioning to sustainable practices globally could lead to USD 26 trillion savings by 2030. (Source: G2 Sustainability Statistics)
• The Gen Z workforce have high expectations for ESG in the workplace. 73% would leave a company if business practices were not ethical, while 68% would leave if their business was not sustainable, 62% because of social differences and 58% due to political differences. (Source: Gen Z in the Workplace)
• 77% of Gen Z respondents stated it was vital to work for a company whose values aligned with their own. (John Hopkins: Gen Z in the Workplace)

At Fit for Purpose we understand that although your company can’t change the world alone, you have an important role to play. We work to identify your business’ unique role in solving the big issues, so you can help create solution, rather than be part of the problem.