Jaguar Land Rover – Sustainable Development Social Impact Project Support

Our lead consultant worked with the CSR team at Jaguar Land Rover(JLR) to run an ambitious and innovative energy access project – a collaboration with carbon finance specialist ClimateCare (now Climate Impact Partners) called Lighting up Lives.

Lighting Up Lives aimed to bring 1.2 million people in rural and off-grid Kenya solar lighting by 2020. We created a “Storytelling Nook” – a unique storytelling venue where we ran daily immersive sessions for children to learn about Lighting up Lives including video, sound, and storytelling from Kenya to show the transformative impact of solar power in rural communities. The project was showcased at Hay Festival through these immersive storytelling sessions designed for children and their families.

Hay was chosen because this was the perfect fit for its brand and core customer audience for JLR.

Parent company Tata Group has been the leading sponsor at Hay for many years and has a long history of investing in education and skills, JLR believes in using technology for good and in the power of engineering to improve lives and help build a cleaner future. It provided a powerful stage on which to create awareness of the climate and development challenges that this project addresses and the important role climate finance plays.

Over 300 families attended our Storytelling Nook over the course of the festival, and BBC’s Environment Analyst Roger Harrabin chose to air his lunchtime BBC 1 News piece covering Trump’s expected withdrawal from the Paris Agreement, a piece which highlighted the global opposition to a U.S. government that invests in a fossil-fueled industrial past, rather than a clean-tech future.