The Challenge
Fit For Purpose was approached to help a growing Plc in the image capture and share market to improve their approach to corporate social responsibility strategy and reporting. The project was in two phases:
Phase I: CSR Content for the Annual Report
Fit for Purpose was asked to review the Company’s existing CSR approach outlined in their Annual Report, advise on improvements in terms of how strategy is articulated, and how best to present the successes and milestones from the last year in the Annual Report.
A questionnaire was designed and circulated to all divisions and locations around the world, to help frame the information required for the CSR pages of the report.
We then worked with the CEO and Communications Director to create a compelling statement of direction from the Group to give context to the CSR pages. Vision and approach statements were also drafted for each of the subsidiary areas of the CSR strategy – employees, community and environment.
Finally the CSR pages for the report were drafted and reworked with edits from all key stakeholders in time for a march publication.
Phase II: CSR Strategy Development
The second phase of the project is to create a re-worked global strategic approach to CSR.
It will involve a stakeholder audit to understand which different issues are material to the Group’s various audiences including staff, customers and suppliers. This will then help to inform the creation of the purpose goals and integration with business objectives.
Working in concert with the Communications Director and under the direction of the CEO, we are collaborating with the divisional heads, and other senior leadership team members, we will work to co-create a uniting vision for the company’s strategic approach to sustainability, a set of Group level commitments, supported by division-level KPIs and a framework to house the programmes for each key pillar.
This work is a live project.