At Fit for Purpose, we’re shining a light on our incredible B Corp partners this month, and next up is YOU Underwear – the ethical underwear brand proving that business can be a force for good. As the UK’s highest-scoring B Corp in fashion, they are setting the standard for what truly responsible business looks like.
🚀 What they do:
YOU Underwear is on a mission to change the world, one pair of positive pants at a time! Their buy-one-give-two model means that for every item purchased, two pairs of underwear are donated to people in need across Africa and the UK. They believe everyone deserves access to underwear – because dignity matters.
It all started when their founder, Sarah Jordan, discovered firsthand the impact of underwear poverty while volunteering in Uganda. Lack of underwear can mean missing school, reduced employment opportunities, and even health risks – especially for women and girls. By addressing this issue, YOU Underwear is helping to break down barriers and create a more positive future.
đź’ˇ Why we love partnering with YOU Underwear:
At Fit for Purpose, we admire YOU Underwear’s unwavering commitment to sustainability, inclusivity, and ethical manufacturing. They don’t just provide underwear – they provide opportunity, dignity, and empowerment. Their thoughtful approach extends from a fair, exploitation-free supply chain to celebrating body positivity, inclusivity, and self-esteem.
Beyond their impact in ethical fashion, Sarah is a driving force within the B Local community. Her commitment to Oxfordshire+ B Local has been instrumental in bringing businesses together to create meaningful change. As active members of this community ourselves, we’ve seen firsthand how Sarah’s consistent dedication helps shape impactful collaborations, events, and initiatives – from the B Corp Months to the Louder Than Words B Corp Festival last September.
💙 Here’s to YOU Underwear – changing the world one pair of underwear at a time!
