by fitforpurposeconsulting | Jan 16, 2020 | Fit for Purpose, Purpose, Uncategorized
Last week I posted this article in The Times on Linked which reported that the governance regulator The Financial Reporting Council has warned companies attempting to meet its new guidelines against using marketing slogans and ‘other marketing gimmicks’ when they were...
by fitforpurposeconsulting | Feb 1, 2019 | Purpose, Sustainability, Uncategorized
So, it’s January 2019, and the term ‘purpose’ to denote a business or brand’s role beyond profit-making has been in popular use for approximately three or four years. I have to admit, I was pretty sceptical when I first heard it being bandied...
by fitforpurposeconsulting | Jun 21, 2018 | Fit for Purpose, Millennials, Purpose, Sustainability, Uncategorized
Small and medium sized businesses make up 95% of all companies, and they provide 60-70% of the employment in OECD economies[1]. They represent the backbone of the business community around the world; they are the places where innovation hatches and entrepreneurship...
by fitforpurposeconsulting | Jun 12, 2018 | Fit for Purpose, Millennials, Purpose, Sustainability
Businesses today have it tough. Your success is not only defined in terms of your ability to sell products and services that people love and are willing to pay for, but you are also increasingly expected to demonstrate a meaningful contribution to the world around...
