ICRS Oxford Hub Launch!

Fit for Purpose is based in Oxford, which is a vibrant hub for social and environmental impact businesses, charities, social enterprises and ambitious regional community infrastructure programmes. It is home to world-famous social impact charity Oxfam, at the...

BCorps vs Behemoths

The battle for the values-driven customer Back in the mid 90s, I was leading the comms team for the UK launch of Microsoft’s much anticipated Windows 95 operating system. We were busy positioning it as a truly revolutionary, innovative concept – a graphical user...

5 Tips on how to avoid SDG washing

In 2016 the UN launched 17 new Sustainable Development Goals (SDGs) which superseded the Millennium Development Goals that they had been working towards with national governments since 1992. They are described as ‘a shared blueprint for peace and prosperity for people...

Cashing in on Purpose

The purpose business is becoming lucrative. There has been mounting evidence over the last two years indicating that purposeful businesses are doing better than companies who are not yet demonstrating their social or environmental value. And the voices of customers,...