by fitforpurposeconsulting | Jan 4, 2021 | Uncategorized
As we embark on the start of a fresh year of work at Fit For Purpose, armed with our usual vigour and enthusiasm for pursuing our mission to help businesses accelerate their positive social and environmental impacts, I am also filled with an ever growing sense of...
by fitforpurposeconsulting | Jan 16, 2020 | Fit for Purpose, Purpose, Uncategorized
Last week I posted this article in The Times on Linked which reported that the governance regulator The Financial Reporting Council has warned companies attempting to meet its new guidelines against using marketing slogans and ‘other marketing gimmicks’ when they were...
by fitforpurposeconsulting | Sep 25, 2019 | Uncategorized
Fit for Purpose is based in Oxford, which is a vibrant hub for social and environmental impact businesses, charities, social enterprises and ambitious regional community infrastructure programmes. It is home to world-famous social impact charity Oxfam, at the...
by fitforpurposeconsulting | Sep 10, 2019 | Uncategorized
The battle for the values-driven customer Back in the mid 90s, I was leading the comms team for the UK launch of Microsoft’s much anticipated Windows 95 operating system. We were busy positioning it as a truly revolutionary, innovative concept – a graphical user...
by fitforpurposeconsulting | Feb 12, 2019 | Uncategorized
In 2016 the UN launched 17 new Sustainable Development Goals (SDGs) which superseded the Millennium Development Goals that they had been working towards with national governments since 1992. They are described as ‘a shared blueprint for peace and prosperity for people...
by fitforpurposeconsulting | Feb 1, 2019 | Purpose, Sustainability, Uncategorized
So, it’s January 2019, and the term ‘purpose’ to denote a business or brand’s role beyond profit-making has been in popular use for approximately three or four years. I have to admit, I was pretty sceptical when I first heard it being bandied...
