by fitforpurposeconsulting | Feb 1, 2019 | Purpose, Sustainability, Uncategorized
So, it’s January 2019, and the term ‘purpose’ to denote a business or brand’s role beyond profit-making has been in popular use for approximately three or four years. I have to admit, I was pretty sceptical when I first heard it being bandied...
by fitforpurposeconsulting | Oct 31, 2018 | Uncategorized
Over the past year I’ve been talking to a number of companies about how they can achieve maximum positive impact around their social or environmental purpose programmes, whilst gaining better traction both internally with their own staff, as well as with external...
by fitforpurposeconsulting | Sep 14, 2018 | Uncategorized
The purpose business is becoming lucrative. There has been mounting evidence over the last two years indicating that purposeful businesses are doing better than companies who are not yet demonstrating their social or environmental value. And the voices of customers,...
by fitforpurposeconsulting | Jun 21, 2018 | Fit for Purpose, Millennials, Purpose, Sustainability, Uncategorized
Small and medium sized businesses make up 95% of all companies, and they provide 60-70% of the employment in OECD economies[1]. They represent the backbone of the business community around the world; they are the places where innovation hatches and entrepreneurship...
by fitforpurposeconsulting | Apr 18, 2018 | Uncategorized
Generation Z – the term coined for those people born since the mid 90s – has arguably the shortest attention span of any generation in history. Also dubbed ‘the internet generation’, they were ‘born social,’ addicted to and proficient at all things digital. This also...
by fitforpurposeconsulting | Apr 12, 2018 | Uncategorized
About 15 years ago, I began feeling angry with the world about the way we were all abusing our planet, depleting natural resources, ravaging our forests, chasing our wildlife into extinction and polluting the water and the air. That anger soon turned into indignation,...
