At Fit for Purpose, we’re shining a light on our incredible B Corp partners to celebrate B Corp Month, and this week we are showcasing our relationship with ENSO, an innovative tyre technology company that makes better tyres for electric vehicles – to increase EV range and reduce tyre pollution – a major source of air and microplastic pollution. ENSO delivers its more affordable EV tyres directly to customers and is helping to make EVs a more successful automotive proposition.
🚀 What they do:
ENSO’s tyre innovation improves EV energy efficiency (rolling resistance), reducing electricity use and related CO2 emissions while saving charging cycles and extending EV range. ENSO delivers this while reducing harmful particulate matter (PM) emissions from its tyres, a major and growing source of air and microplastic pollution, as EVs wear tyres 20-50% faster. ENSO has already demonstrated its innovative tyre technology, extending EV range up to 10%, while reducing tyre pollution up to 35% against leading brands.
💡 Why we love partnering with ENSO:
At Fit for Purpose, we celebrate ENSO’s vision to develop an evolution in tyre development through its circular business, embodying a clean and holistic brand identity, that symbolises their journey. For us this also means working in harmony with nature to deliver improved performance, sustainability and affordability to EVs Beyond individual businesses, their work upholds the integrity of the B Corp movement, setting a higher standard for accountability and real progress.
🌱 Hear from ENSO themselves in the video below
