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PRESS RELEASE: Fit For Purpose Appoints Leading Industry Expert Tracy Sutton as Non-Executive Director

by fitforpurposeconsulting | Oct 12, 2020 | Fit for Purpose, Sustainability

Oxford based social impact and sustainability consultancy Fit For Purpose is delighted to announce the appointment of Tracy Sutton, Founder and Lead Expert at Root, one of Europe’s leading sustainable packaging and design experts, as a Non-Executive Director. Tracy...

We’re so over purpose already

by fitforpurposeconsulting | Feb 1, 2019 | Purpose, Sustainability, Uncategorized

So, it’s January 2019, and the term ‘purpose’ to denote a business or brand’s role beyond profit-making has been in popular use for approximately three or four years. I have to admit, I was pretty sceptical when I first heard it being bandied...

Is your business feeling left out of the purpose revolution?

by fitforpurposeconsulting | Jun 21, 2018 | Fit for Purpose, Millennials, Purpose, Sustainability, Uncategorized

Small and medium sized businesses make up 95% of all companies, and they provide 60-70% of the employment in OECD economies[1]. They represent the backbone of the business community around the world; they are the places where innovation hatches and entrepreneurship...

Becoming purpose-fit in a challenging business world

by fitforpurposeconsulting | Jun 12, 2018 | Fit for Purpose, Millennials, Purpose, Sustainability

Businesses today have it tough. Your success is not only defined in terms of your ability to sell products and services that people love and are willing to pay for, but you are also increasingly expected to demonstrate a meaningful contribution to the world around...
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