by fitforpurposeconsulting | Sep 10, 2019 | Uncategorized
The battle for the values-driven customer Back in the mid 90s, I was leading the comms team for the UK launch of Microsoft’s much anticipated Windows 95 operating system. We were busy positioning it as a truly revolutionary, innovative concept – a graphical user...
by fitforpurposeconsulting | Feb 12, 2019 | Uncategorized
In 2016 the UN launched 17 new Sustainable Development Goals (SDGs) which superseded the Millennium Development Goals that they had been working towards with national governments since 1992. They are described as ‘a shared blueprint for peace and prosperity for people...
by fitforpurposeconsulting | Feb 1, 2019 | Purpose, Sustainability, Uncategorized
So, it’s January 2019, and the term ‘purpose’ to denote a business or brand’s role beyond profit-making has been in popular use for approximately three or four years. I have to admit, I was pretty sceptical when I first heard it being bandied...
by fitforpurposeconsulting | Oct 31, 2018 | Uncategorized
Over the past year I’ve been talking to a number of companies about how they can achieve maximum positive impact around their social or environmental purpose programmes, whilst gaining better traction both internally with their own staff, as well as with external...
by fitforpurposeconsulting | Sep 14, 2018 | Uncategorized
The purpose business is becoming lucrative. There has been mounting evidence over the last two years indicating that purposeful businesses are doing better than companies who are not yet demonstrating their social or environmental value. And the voices of customers,...
