by fitforpurposeconsulting | Oct 12, 2020 | Fit for Purpose, Sustainability
Oxford based social impact and sustainability consultancy Fit For Purpose is delighted to announce the appointment of Tracy Sutton, Founder and Lead Expert at Root, one of Europe’s leading sustainable packaging and design experts, as a Non-Executive Director. Tracy...
by fitforpurposeconsulting | Jul 20, 2020 | Environment, Nature
Yesterday, my nemesis Jeremy Clarkson wrote an article in the Sunday Times newspaper, outlining his travails in attempting to “re-wild” part of his farm in Oxfordshire. He describes the irony of the way that environmental wisdom now endorses simply...
by fitforpurposeconsulting | Jan 16, 2020 | Fit for Purpose, Purpose, Uncategorized
Last week I posted this article in The Times on Linked which reported that the governance regulator The Financial Reporting Council has warned companies attempting to meet its new guidelines against using marketing slogans and ‘other marketing gimmicks’ when they were...
by fitforpurposeconsulting | Sep 25, 2019 | Uncategorized
Fit for Purpose is based in Oxford, which is a vibrant hub for social and environmental impact businesses, charities, social enterprises and ambitious regional community infrastructure programmes. It is home to world-famous social impact charity Oxfam, at the...
by fitforpurposeconsulting | Sep 10, 2019 | Uncategorized
The battle for the values-driven customer Back in the mid 90s, I was leading the comms team for the UK launch of Microsoft’s much anticipated Windows 95 operating system. We were busy positioning it as a truly revolutionary, innovative concept – a graphical user...
