by Sophie Brooks | Mar 31, 2025 | Uncategorized
As my train trundles home from (mostly) sunny Cornwall to Oxfordshire, I’m reflecting again on my few days at Anthropy 25 – on how I’m left feeling and what I’m taking away with me. When I attended this gathering last in November 2022, I remember feeling both...
by fitforpurposeconsulting | May 27, 2021 | Uncategorized
A New Networked Consultancy launches ahead of COP26 Five agencies with end-to-end expertise forge a new partnership “COP Collective”to help brands focus on their sustainability efforts before and beyond COP26 in Glasgow Five consultancies have joined forces to form...
by fitforpurposeconsulting | Jan 4, 2021 | Uncategorized
As we embark on the start of a fresh year of work at Fit For Purpose, armed with our usual vigour and enthusiasm for pursuing our mission to help businesses accelerate their positive social and environmental impacts, I am also filled with an ever growing sense of...
by fitforpurposeconsulting | Jan 16, 2020 | Fit for Purpose, Purpose, Uncategorized
Last week I posted this article in The Times on Linked which reported that the governance regulator The Financial Reporting Council has warned companies attempting to meet its new guidelines against using marketing slogans and ‘other marketing gimmicks’ when they were...
by fitforpurposeconsulting | Sep 25, 2019 | Uncategorized
Fit for Purpose is based in Oxford, which is a vibrant hub for social and environmental impact businesses, charities, social enterprises and ambitious regional community infrastructure programmes. It is home to world-famous social impact charity Oxfam, at the...
by fitforpurposeconsulting | Sep 10, 2019 | Uncategorized
The battle for the values-driven customer Back in the mid 90s, I was leading the comms team for the UK launch of Microsoft’s much anticipated Windows 95 operating system. We were busy positioning it as a truly revolutionary, innovative concept – a graphical user...
